From The Blue Jean Lawyer to the Little Law Firm on the Bayou

In the ever-evolving landscape of legal services, branding plays a crucial role in how clients perceive and connect with a firm and their legal counsel.

Therefore, in my 10th year of private practice, I have decided to take a new direction in the name of my column.

It is with great pleasure and excitement that I announce the new name of my legal column:  The Little Law Firm on the Bayou.

My transition from “The Blue Jean Lawyer” to “The Little Law Firm on the Bayou” marks more than just a change in name.

For over 9 years, the original name, “The Blue Jean Lawyer,” embodied my casual style, both from a legal standpoint and as a wardrobe staple. However, as the firm has evolved, I decided that it was time to find a name that reflects a deeper connection to my Mississippi Gulf Coast roots and the unique culture of our region.

“The Little Law Firm on the Bayou” will focus on the vibrant community life found along the Mississippi Gulf Coast and the legal issues that we face in both business and in our professional lives.  It not only emphasizes a strong local identity but also represents the trust and faith that my clients have placed in me throughout my last 10 years of private practice.

Not only will the column be renamed, but I will also be launching a new podcast that parallels the same tone and topics of my column:  https://www.youtube.com/@TheLittleLawFirmontheBayou.

Branding is not just about aesthetics; it is about building trust and rapport with clients. The transition to “The Little Law Firm on the Bayou” signifies my commitment to fostering long-term relationships.

As this “Blue Jean Lawyer” transforms into “The Little Law Firm on the Bayou,” it signals an exciting new chapter in my legal career that is filled with possibilities.

This rebranding offers a fresh perspective that aligns with my firm’s mission to provide accessible, personalized legal services while celebrating the unique culture of the Mississippi Gulf Coast community.

With this new identity, this blue jean wearing lawyer…and my law practice, Seymour Law Firm, PLLC, are poised to serve a diverse clientele, strengthen community ties, and continue our legacy of legal excellence.